Fortitech com Now Available in Chinese - Brings Total Number of Accessible Languages to Six

Released on = March 7, 2007, 5:52 am

Press Release Author = Fortitech, Inc.

Industry = Food & Beverage

Press Release Summary = Fortitech, Inc. has newly added Chinese to its growing list
of available languages on its Web site, fortitech.com.

Press Release Body = The addition of Chinese increases the list of available
languages to six, including English, Spanish, Portuguese, German and French, which
were all launched with the newly redesigned Web site in April 2005.

The nutrition industry worldwide has grown by more than 15% in the past three years
totaling about $210 billion dollars (€ 161 billion). The market in China is growing
just as fast, if not faster, accounting for about $9 billion dollars (€ 6.9
billion). It was because of this growing market and the potential for new
fortification opportunities that spurred the initiative to add Chinese to the Web
site.

\"Having the ability to reach out even further to potential customers and our
existing clients definitely sets Fortitech apart from our competition,” said Rich
Schleif, Fortitech, Inc.\'s director of marketing. \"The addition of the Chinese
language diversifies our new business potential and opens doors to a region that has
been experiencing a fast-growing market for fortification. Adding Chinese also
establishes

Fortitech as a progressive leader in advancing its customer service capabilities on
a global scale.” Fortitech.com, with a complete online R&D Center, enables users to
conduct research on markets, nutrients, applications and health conditions - finding
the latest information for developing a healthier consumer product. The site
features easy access to information on breaking industry news on regulations and
market trends, an online formulation worksheet to initiate product development with
Fortitech\'s premix experts and other resources to help manufacturers create the
optimum product solution. In addition, the site offers users the ability to
personalize their site experience and existing customers have the ability to reorder
premixes online, track orders, review order history, and view or download product
documents related to the customer\'s account.

Fortitech.com also is offering free technical papers to registered users of the
site. The papers in 2007 will focus on how to strategically market and produce
functional food and beverage products that address various health conditions like
weight management, cardiovascular health and energy. Fortitech also has several
other white papers archived and fully downloadable for its users.

About Fortitech, Inc.

Founded in 1986, Fortitech, Inc. is the world leader in the development of custom
nutrient premixes for the food, beverage and pharmaceutical industries, integrating
functional ingredients from a comprehensive selection of vitamins, minerals, amino
acids, nucleotides and nutraceuticals. Fortitech is ISO 9001:2000 and FPA certified
and meets kosher and Halal standards. Headquartered in Schenectady, N.Y., the
company has a global network of manufacturing and distribution facilities,
throughout Europe, Asia Pacific, South America, Mexico and the United States (New
York and California). For more information, visit fortitech.com - powered by
FortiSource® - the ultimate fortification destination.

Not just premixes...Strategic Nutrition.

Contact:

Mark Fanion
Communications Manager
Fortitech, Inc. / USA
fanion.mark@fortitech.com

Web Site = http://www.fortitech.com

Contact Details = Mark Fanion
Communications Manager
Fortitech, Inc. / USA
fanion.mark@fortitech.com

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